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Well, I guess not exactly the NEW, new black since they have been around for a while.
You remember the Cosmo and Seventeen magazine quizzes…
You remember how much fun it was to take those quizzes? You could find out if you were a good kisser or if he was really that into you.
Well, they are taking social media by storm…and have been for the last few years.
Did You Know?
Buzzfeed’s “What City Should You Actually Live in?”. It received 20 million views according to the Huffington Post. [Source]
The New York Times’ dialect quiz was taken 25 million times. [Source]
That is a lot of interaction!
According to Interact, quizzes satisfy to things humans desire self-improvement and self-expression. [Source]
For the marketer, quizzes are a way to engage with your audience and give them an opportunity to learn something about themselves while still connecting with them.
Blogs, videos, PDFs, ebooks are all great ways to market and connect to your target audience but they don’t tap into the desire people have to talk about themselves.
People can comment on blogs or videos in some instances but it isn’t interactive like a quiz.
Looking For A Quiz
I knew I wanted to create a quiz but I wasn’t sure where to start.
I did what I normally do when I’m not sure about something I did some research. During my research, I stumbled upon Interact.
Interact is a quiz creation program which makes creating a quiz so easy!
Here are a few of the other reasons I like this program so much.
They have hundreds of templates to choose from, organized by categories. If you are like me and not sure where to start this will be extremely helpful.
They have tutorials on how to create quizzes if you want to create a quiz from scratch. They also have a blog that has a variety of resources as well.
Here are some of the resources I found helpful:
They have a huge selection of integrations with email service providers (ESP) to streamline the lead generation process. Check out their list here.
Last but definitely not least, the quizzes are completely customizable from questions and answers to colors and images. You are also able to choose the type of quiz you want to do as well. You can choose from an assessment quiz, personality quiz, and a scored quiz.
Creating The Quiz
I knew I wanted to have a quiz for lead generation purposes that focused on business owners that are wanting to create a team. I want to help them determine if their business is ready to bring on team members and if they aren’t, I want to help them prepare.
The templates really helped me to determine the type of quiz and to map out the questions.
Before finding TryInteract I had written out a bunch of potential questions but I wasn’t able to figure out how to put them together so it made sense. TryInteract’s templates were really helpful in giving me a good start with the questions.
I will go through different elements of creating and customizing my quiz.
1. I chose the business category (1), and the “Do you have what it takes to start your own business” template (2), once inside the dashboard, you can then choose what type of quiz to create, I chose the scored assessment (3).
Using the template made sense for me because I really wasn’t sure where to start. I then chose the business category because I want to target business owners. The scored assessment made sense for what I wanted to accomplish because it allowed me to segment people into three categories and offer them specific content based on their results.
2. Below is a screenshot of the cover page of the quiz. I was able to customize the title, the image, the subtitle and add my logo.
3. For the question sections, I was able to customize a variety of things to include the questions, the images, and the colors. I decided my questions would focus on organizational foundations of a business to evaluate how prepared someone is to start building a team.
When using the scored assessment, you can choose how to score the answers for the quiz as well. That is the blue button in the top right corner as seen in the screenshot below.
I chose not to include images with each question but there is an option for that. You can also have images for the answers too. There is a lot of freedom with the customization options.
4. Based on the template I used it had the results split into 3 categories which I thought made sense for me as well so I kept it that way.
I customized the wording associated with each result and the call-to-action button. My goal is to have the people that take the quiz to click the call-to-action button and download the free resource I provided which would help them where they were in the process of hiring their team.
The call-to-action button leads directly to a free download. I thought this made the most sense as I wanted to provide value to the people right after taking the quiz.
Below is a screenshot of one of the results pages.
5. There are a variety of integrations. I use Convertkit as my email service provider so I integrated it. I then chose the option to have each results page funnel to a corresponding email sequence. This is really helpful in order to segment people and provide relevant information.
6. I decided I wanted the quiz to be displayed as an announcement bar on my website. The screenshot below shows how it appears on my website.
I am currently promoting it by word of mouth but have plans to create a Facebook and Instagram quiz ad. I wanted to see how the quiz did with some traffic before I put money behind it.
It was very easy to install the Interact plugin for WordPress and get the announcement bar up and running.
There are also quite a few customizations for embedding the quiz on your website. These options include but are not limited to options for popup windows, the amount of time the quiz is displayed again after the first view, and how long to delay before the pop is shown.
7. I have only run my quiz for a little while and will update this blog after I have more results. Below is a screenshot of the results from one day of results.
The analytics and reporting options are extensive. You can see how each person answered each question, the number of people who clicked a call-to-action button, and export the leads and their answers in a CSV file.
Using Interact allowed me to quickly nail down the type of quiz I wanted to create and gave me ideas for how to segment people which helped me create targeted follow-up material. All these things I was struggling with before I stumbled upon this program.
I highly recommend Interact if you are interested in creating a quiz. Even if you aren’t quite sure if you want to create a quiz Interact’s blog is a great place to start.